This June, BLACKHEAD Jewellery is proud to celebrate Pride Month by embracing diversity and supporting the LGBTQ+ community through our special campaign in collaboration with ABSOLUT. Our gender-neutral jewellery collection, designed to transcend traditional gender norms, serves as a powerful symbol of inclusivity and acceptance. Join us as we highlight the importance of Pride Month, explore the unique role of gender-neutral jewellery, and showcase our collaborative efforts to uplift the LGBTQ+ community.

History and Importance of Pride Month

Pride Month, celebrated each June, honours the 1969 Stonewall Riots, a pivotal event in the LGBTQ+ rights movement. It is a time to reflect on the progress made, celebrate the vibrant diversity of the LGBTQ+ community, and continue the fight for equality. Pride Month is a celebration of love, identity, and the ongoing journey towards a more inclusive world.

Role of Gender-Neutral Jewellery in Pride Month

Gender-neutral jewellery challenges traditional notions of gender and allows for greater self-expression. Our collection, including the specially designed PRIDE CHOKER, exemplifies this ethos. By wearing these pieces, individuals can showcase their pride and solidarity with the LGBTQ+ community. These designs serve as a reminder that jewellery is for everyone, regardless of gender, and can be a powerful tool for expressing one's identity and support for inclusivity.

Collaborative Activities and Charity Projects Supporting the LGBTQ+ Community

This Pride Month, BLACKHEAD Jewellery is excited to collaborate with ABSOLUT to offer a unique range of activities and initiatives:

• Limited Edition Pride Choker: Our PRIDE CHOKER, a collaboration with ABSOLUT, is a standout piece in our Pride Month collection. This choker, designed with the LGBTQ+ community in mind, is available in limited quantities at our Anfu Road pop-up store. Each purchase includes an ABSOLUT Rainbow Bottle Vodka and a flower.
• Rainbow Pass Initiative: As part of our campaign, we introduce the Rainbow Pass, offering exclusive benefits such as fast passes, extra shots, prime table reservations, and secret recipes at participating bars and clubs. This initiative aims to enhance the Pride Month experience for our community.

• Pride Month Events: From 20th to 25th May, join us at our Anfu Road pop-up store for a series of rainbow-themed activities. Experience our products, participate in interactive games, and celebrate love and diversity. Guests can enjoy a complimentary rainbow punch by joining our brand membership on-site.

• Community Engagement: Throughout June, we will continue to support and engage with the LGBTQ+ community through various events and initiatives. Our Pride Choker will also be featured as part of the Pride Map, guiding participants through key locations and activities celebrating Pride Month.

Specially Recommended Pride Month Jewellery Collection

Our Pride Month collection is curated to celebrate and support the LGBTQ+ community. Key pieces include:

Pride Choker: A limited edition piece designed in collaboration with ABSOLUT, featuring intricate metalwork inspired by the Rainbow Disc. This choker represents the breaking of social masks and the celebration of true, imperfect identities.

Explore our Pride Month Sale collection and join us in celebrating diversity and supporting the LGBTQ+ community. Together, we can make a difference and create a world where everyone is free to be their true selves.

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