BLACKHEAD defies the linear, objective approach to life, challenging the conventional definition of time with an absurd perspective. Imagine a world where our clocks have more than 24 hours, where time doesn't follow a singular direction. In this realm of absurdity, everything illogical and out of the ordinary becomes possible. We are no longer bound by the cyclic nature of time. Instead, the key to different worlds lies in our own hands.

The 'BLACK LABEL' collection transforms commonly overlooked labels like washing instructions and security tags into the protagonists of a story, deconstructing and resetting them as focal points. Blurring the boundaries between reality and unreality, it creates an illusion of absurd realism.Subverting the inherent value of labels, it satirises the chaos of using labels to haphazardly define others or boast about oneself in reality.