BLACKHEAD | Black Label

The 'BLACK LABEL' collection transforms commonly overlooked labels like washing instructions and security tags into the protagonists of a story, deconstructing and resetting them as focal points.

Blurring the boundaries between reality and unreality, it creates an illusion of absurd realism.
Subverting the inherent value of labels, it satirises the chaos of using labels to haphazardly define others or boast about oneself in reality.